Apple's Location-Tracking iBeacon Is Poised for Use in Retai

01-Jul- 2014

The development has pleased privacy advocates because it eliminates one way
for companies to discreetly collect lots of information about unwitting shoppers.
Jacobs says that he hopes it becomes an industry standard. Android users
have had the option to obscure their MAC addresses for over a year, but the
opt-in system requires people to be savvier and more dedicated than the
average smartphone user.

“Apple takes user privacy very seriously, and with iOS 8 we will go even
further,” says Trudy Muller, a spokeswoman for Apple. Nomi declined comment.